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Ms. Eva Chui, Corporate Communications Manager, joined the “Study Mission to Korea” organized by the Hong Kong Productivity Council from 24th to 28th May 2010. The visit provided a valuable reference for enterprises in HK which seek to enhance quality, develop innovation culture, and establish brand strategy. Participants, consisted of middle and top management from different industries, not only had to attend a lecture at the University of Hong Kong before departure, but also the wrap up meeting upon return to Hong Kong. The mission visited 6 prominent enterprises in Pusan and Seoul, which they shared their experience in marketing promotion and management strategy.
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